The role of Account Executives in an advertising agency might seem glamorous, but few people realize exactly the responsibilities it has. A person who is an Account Executive may also be known as being in Client Service – which is an exact description of the job.
The job the AE plays AE is essential to an successful operation of an advertising company. The AE is responsible for representing the interests of the client at the ad agency , as well as the agency’s perspective to the client, all in a professional manner.
The basic AE job description entails getting details of the advertising requirements from the clients – typically a marketing professional, (or brand manager).
The brief is a description of what the customer requires and could range from sales flyers or corporate brochures, branding, business cards, multimedia presentations websites, print advertisement campaigns, outdoor ads or Search and Social marketing – and that’s just below the line. Visit:- https://limamediagroup.com/
These tasks could include copywriting and design, digital design, voice-overs for photo shoots, media booking and planning digital strategy 3D, animation, print, concept video production, setting accounts on Facebook and Twitter accounts, among different disciplines.
The AE should be proficient enough about all these areas to offer advice and insight on marketing to the director and take a comprehensive concise and rational brief to the advertising agency. Some of the essential requirements of an AE include:
* A.E.’s should have excellent communication skills. They must be able to communicate briefs, budgets and timelines through to the right channels within the advertising agency. Excellent time management along with attention to the smallest of details is also required.
Account Executives are required to guide the creative efforts of an ad agency within the boundaries of the contract. An knowledge of their clients’ markets, products and competition is essential.
The AE’s have to ensure that all the advertising agency’s processes are being followed and that all client / ad agency communication is clear and concise.
* The senior management must also be kept up to date and informed about all accounts and projects of the agency.
* AE’s are required solicit new business for their agency. They are also required to test their sales abilities!
* Financial expertise is also expected – from agency budget and client management as well as reports backs to full media and campaign management by the agency. Proactivity is extremely valued by advertising agencies.
The AE’s are the heart of the agency and face huge issues as part of an agency’s nerve centre. They share some of their worst parts of their work:
“Having to tell the client you or your supplier messed something up or are going to miss a deadline”
“Telling creative the client didn’t like their work”
“Trying to get an extension an impossible deadline”
“Thinking you took a great brief and then showing the final work to the client and they hate everything!”
“Getting numerous last minute changes to approved jobs”
However, the major benefit to this job is that AE’s are also exposed to a variety of clients, and receive valuable exposure to a variety of industries. An average AE in an advertising agency may work with up to 8 – 10 clients. They keep the AE in a constant state of mind across many sectors and they gain great all-round knowledge which will be useful in their future careers.
The personal relationships between an agency and a clients may also blossom into friendships and many agencies maintain clients for years due to this kind of relationship building.
The fun part is that it is fun for the Account Management Team also celebrates every client’s success (and failures!). They also participate in conferences, strategic thinking and team building , all the while filtering this knowledge back to the agency.