If you’re at all familiar with the concept of blogging, then you know the fundamental functional components that make up the blog. It begins with a domain name, then a hosting company, then we need blogging software, and then we need traffic and content.
Pretty straight forward, right? However, there are more subtle elements that every successful blogger must be thinking about prior to establishing a blog:
1. Vision. What is your dream? What do you plan to blog about? And who will you be blogging to?
Having a clear and concise “picture” of what your blogging goals and purposes are is critical to your long-term success. Too often what happens is that bloggers “think” they know what they’re planning to accomplish, and basically how they’ll do it. Then , they are on”the “Super Information Highway” where information, concepts, irresistible offers , and all the other “stuff” begins pouring in and they quickly become distracted and off course.
If you don’t want to spend the next six months, or more, fumbling around, aimlessly trying this and that, and getting nowhere make a plan of exactly where you want to go and the best way you intend to arrive there.
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2. Passion. What do you enjoy to discuss? It’s not necessarily what you “know” the most about But what is it that you truly get excited about?
Many bloggers “guru’s” will tell you to select a niche which can be profitable. They don’t urge you to look into the subject or the content in that niche, or your own interest in the field. And while this may work only for a tiny portion blogger, this will not work for most.
Take a moment to think about it. When you visit a blog, and then read the articles, can, or can you not immediately tell the difference in the content between the passion and facts? If it’s facts and figures, statistics and details you’re looking for, there are plenty sites “informational” sites from which to find that information.
There are also websites including blogs that offer more than “information.” You can find insight and emotion as well as opinions and contrast on a blog that is managed by someone with passion. It’s evident in their blog posts and internet “voice”.
If you blog from a place of passion, you will find that what you are blogging “tasks”, mainly filling your blog with posts, will be a more enjoyable and effective process and people who visit your blog will feel more loyal and responsive as they become more connected with you.
3. Commitment. Are you willing to take the commitments needed to build and run a successful blog?
It’s definitely one thing to place all the functional components in place, but what happens next is where the majority of bloggers are completely unaware of the reality of blogging.
There’s content. Lots and lots of content. No matter if you write it yourself, contract outsourcersor Private Label Rights (PLR) content, it’s important to have an ongoing commitment to provide your readers with new and up-to-date content that keeps them coming back to read more.
There’s also the matter of maintaining and building relationships with your customers. Being in contact with them and staying in tune with the current elements and aspects of your niche. Maintaining their interest and establishing your credibility and trust.
And of course, there is also marketing. You can’t just simply create a blog and hope to be filled with people without any effort put into it.
So knowing and being ready for the many commitments required for successful blogging is crucial to long-term growth.
4. Content. Where do you source your content? Will you create it all or do you plan to use a combination of sources?
As mentioned previously, content is a driving element behind the success of all blogs. In-depth, fresh, and passionate and up-to-date content drives new readers and keeps existing readers coming back.
Being able to have a realistic and clear knowledge of where your content is coming from, and how you’ll share it, and how often you’ll provide it with your viewers are essential aspects to think about before you begin blogging.
5. Systemizing and Scheduling. What days do you plan to post? What days will you advertise? When do you plan to perform maintenance tasks?
One of the most ineffective ways to run a blog is “on-the-fly”.
If you were to have an “inside look” at any blogger’s routines for blogging You’ll quickly realize that there is a very structured system that revolves around a very specific timetable of when they do what.
Recognizing and respecting the time factors that go along with posting marketing, posting, and creating prospect relationships, is maybe one of the most important elements to take your blog from point A to point Z, in a timely and efficient way.
There are numerous tasks on the blog that can be executed quickly. There’s a particular order to tasks and a particular timeframe to the execution. Understanding what the tasks are, and how to systemize and organize them, will be the key to success in the performance of your blog.
6. Marketing. How do you market to your audience. What are you going to market? Are you aware of the blogging landscape and know how to utilize it to your advantage?
The main thing about blogging is to first and foremost have an understanding of your identity and what you have to offer.
A well-known blogger strives to establish themselves as an “authority” in their niche. They focus their marketing efforts on building trust and credibility with the people they want to reach. Your blog should be perceived through your advertising efforts, as the “go-to” place for your market, and they should quickly and easily be able determine that you are their preferred source.
Understanding the landscape of marketing today, particularly for blogging, is vital, should you wish to make your marketing strategies to be successful, and profitable. Today’s marketing landscape for online is very different from those of years gone by, and requires you to be creative and observant, but the most important thing is to be ….diversified.
The worst thing any blogger could do, if they is focused on longevity, is to put all of their marketing efforts, time or resources into a sole marketing campaign. Instead, they should focus on one sole marketing channel to support their long-term expansion.
Your marketing should be modular in nature in that it builds upon itself to create a an extremely solid and long-term base of which you can draw and build on far into the future.
7. Tools for blogging. What do you really need to blog? How can you make the most of the tools you’re using?
As compared to other companies, blogging is one that really requires little in terms of starting investments and especially when you take into account that one of the largest and most efficient tools a blogger requires is accessible to them at no cost.
WordPress is the most powerful blogging platform that is available today. It’s most well-known due to numerous reasons. It’s highly functional and adaptable. It includes optimization elements built-in and features that significantly reduce the requirement for you to be an expert on optimization. It’s user-friendly and intuitive, and, best of all you can download it accessible to all users to download at no cost.
Beyond WordPress, there are a few other tools that every blogger will want to have in their “toolbox” including a good username/password/profile management program. A solid and reliable blog tracking program. And a spreadsheet program to manage your blog’s schedule and system.
There are additional tools many bloggers like but aren’t very efficient and are likely to be waste of cash and time. Like mass submission programs or services. Don’t fall into the traps offered by those who offer blogs to be submitted to hundreds, or thousands of places, for what appears to be an acceptable amount of money. They simply don’t work and there are more efficient and profitable methods to promote your blog and make money.
8. Collaborating. Who is your competition? What can they do to help you and also help you?
In the world of today’s internet, it’s rapidly becoming less of a dog-eater rather than a ban together among bloggers of the same and similar industries.
There are increasingly “syndicates” being formed where online sellers in the same niche are pulling their resources, ideas and viewers together, with great results. When they join forces, they can benefit from each other’s strengths, as well as help others overcome their weaknesses. They can also profit.
The target markets benefit because now they can access even many more products, information and services, provided to them in a central way, sometimes in one location. This can be an easy and swift process for a blogger who is new to develop their blogging business in a relatively short amount of time and also leverage on others in a mutually satisfying way.
9. Costs. What will it cost to create and manage the blog?
Of course, common logic tells us that it’s much less to set up a blog company than for a brick-and-mortar one.
However, there are costs involved and those include, domain registration, hosting maybe some assistance from freelancers with writing, or a monthly fee to maintain the Private Label membership for copy as well as there could be some software expenses and lastly, marketing.
One of the primary benefits of running a blog is the ability to decide which time to invest, or more funds. If you’re strapped for cash, then you may decide to tackle those tasks you can complete yourself, at least for now. If you are able to do it in less time and have more cash, then you can pay for more of what you need to do.